慕尼黑上海电子生产设备展是电子智能制造行业至关重要的展示交流平台，将于2025年3月26-28日在上海新国际博览中心（E1-E5&W1-W4馆）再度盛大起航。本届展会规模宏大，将达近100,000平方米，现场预计吸引超1,000家电子制造行业的优质企业加入，这些企业将展示涵盖整个电子制造产业链的产品和技术，包括电子和化工材料、点胶与粘合技术、电子组装自动化、测试测量与质量保证、电子制造服务、表面贴装技术、线束加工与连接器制造、元器件制造、运动控制与驱动技术、工业传感器、机器人及智能仓储等。
The productronica China serves as a crucial platform for showcasing and exchanging ideas within the electronic intelligent manufacturing sector. It will be open grandly from March 26 to 28, 2025, at the Shanghai New International Expo Centre (Halls E1-E5, W1-W4). productronica China 2025 will cover nearly 100,000 square meters and is expected to draw over 1,000 premium companies from the electronic manufacturing field. These companies will showcase a full range of products and technologies from the electronic manufacturing supply chain, including electronic chemical materials, dispensing and bonding solutions, automated electronic assembly, testing and measurement tools, quality assurance services, electronic manufacturing services, surface mount technology (SMT), cable processing, component manufacturing, motion control and drive technology, sensor technology, robotics, AGVs, intelligent warehousing, and more.
展商介绍 Exhibitor introduction
浙江登新科技有限公司（NEODEN）起步于2009年，从业15年来，我们一直在国产贴片机赛道上持续奋进！截止目前，我们有2万余平方的自建厂区，销售全球130多个国家和地区，拥有5000+以上的客户群体，有幸取得目前成绩，离不开众多关心和支持登新科技朋友们的支持。我们将不忘初心，砥砺前行，持续为国产SMT设备的发展做添砖加瓦，为用户提供更有竞争力度产品与服务。
As the first game-changer in the market of desktop pick and place machines in China, NeoDen Tech provides professional and cost-effective SMT (surface mount technology) systems, thousands of which have been sold to more than 140 countries since 2010.
With the features of ease of use, stability and high precision, NeoDen pick and place machines are well-known among electronic hobbyists, lab researchers and PCB manufacturing.
To meet the increasing demand of complete one-stop solutions, NeoDen designed and manufactured reflow oven IN6 in 2019 and IN12 in 2020 to work together with solder printers, conveyors, PCB loaders, unloaders, AOI, SPI, BGA rework stations, etc as production line.
To assure efficient and professional pre-sales and after-sales internationally, a global service network is established from Asia, Africa, North America, South America, Antarctica, Europe to Australia.
NeoDen always adheres to independent R & D and attaches great importance to the cultivation of R & D strength. We owns 100+ national patents and our products are CE qualified. NeoDen was and will be trying our best to achieve a new stage by developing new products continuously with innovative technology to meet the ever changing market's needs.
Always listening to our customers' voice is a constant value of NeoDen, and one that we always strive to achieve.
展商采访 Exhibitor interviews
受访人：赵志刚（电话：13868117162），经理，浙江登新科技有限公司
Interviewee: Zhigang Zhao (Tel. +86 13868117162), Manager, NeoDen Tech
Q1 此次展会上将带来哪些新的技术及产品？和其他同类产品相比有何优势与亮点？
Q1. What new technologies and products will be presented at the exhibition? What are their advantages and highlights compared with other similar products?
本次展会我们按照对应的中小批量订单类型，为大家带来了我们2款中小批量产线设备。首先是我们的全自动锡膏印刷机，总结这款印刷机的优势就是高精度下的高性价比，同时这款印刷机拥有双照相机，钢网对照调整下沉技术等一系列的创新，较小的占地面积为用户节省布线场地成本。
第二款是我们的8头多功能泛用贴片机，这款机器拥有8个贴装头，搭载高精度大视野固定相机，既可以应对小封装元件的扫描飞拍，也可以对应40mm*40mm以内的大尺寸一次识别。这款机器既可以单独应对泛用性贴装，也可以组合在高速产线中，作为多功能机来使用，有效降低用户使用成本。
In line with the corresponding small-and medium-batch production capacities, we are presenting two different SMT production lines.
First is our full-auto solder paste printer. Summing up, its greatest advantage lies in its high cost performance under high precision. Meanwhile, this printer is equipped with a series of innovations such as dual cameras and the stencil alignment and adjustment sinking technology. Its relatively small footprint helps users save on the cost of floor space for wiring.
The second one is our 8-head multi-functional general-purpose pick and place machine. This machine is equipped with 8 placement heads and a high-precision, large-field-of-view fixed camera. It can not only handle the scanning and flying-shot of small-packaged components but also support the one-time identification of large-sized components within 40mm*40mm. This machine can either be used independently for general-purpose mounting or integrated into a high-speed production line as a multi-functional machine, effectively reducing the usage cost for users.
Q2 随着新技术的迅猛发展，您觉得电子制造设备行业面临哪些新的机遇和挑战？贵公司在这一领域有哪些布局和规划？
Q2. With the rapid development of the new technologies, what new opportunities and challenges do you think the electronic manufacturing equipment industry is facing? What are your company's layouts and plans in this field?
当前市场呈现几个现象：专业化下沉，高性价比，个性化以及零散订单的幅度增长以及研发端的持续加大投入。受需求影响，从商品端传导至供应端，刚需的属性其实已经发生较大的变化。我们也会随着市场变动而迭代产品，比如我们推出的打样系统，从桌面式手工到基础的自动化设备，我们又推出了降低人工投入的高性价比的自动锡膏印刷机，切实有效解决用户对好上手，投入成本低，实施质量高的要求，来促进产品的快速研发与迭代。
Currently, several phenomena can be observed in the market: the downward expansion of specialization, high cost performance, personalization, a significant increase in fragmented orders, and continuous growth in R&D investment. Influenced by market demand, these changes are transmitted from the consumer end to the supply end, and the nature of rigid demand has actually undergone substantial alterations.
We also adapt our products in response to market changes. For example, regarding our prototyping systems, starting from desktop type manual operations to basic automated equipment, we have also introduced a high cost performance automatic solder paste printer that reduces labor input. This effectively meets users' requirements for easy-to-use products, low investment costs, and high-quality implementation, thereby facilitating rapid product R&D and iteration.
Q3 结合客户对国产设备的认知现状，你们对国产设备的发展路线怎么看待？
Q3. Considering the current understanding of domestic equipment among customers, what do you think of the development path of domestic equipment?
这个问题非常重要，国产SMT设备经过十余年的发展，对比前几年，在性能上有了长足的进步，但和国外尖端设备对比，仍然任重道远。只有让用户实实在在用好国产化的SMT设备，并且从中获得价值，市场才会不断的承认进步，机会才会逐步被释放。在这个过程中，全面的技术支持服务就显得尤为重要，在还没有完全达到国外先进品牌的性能时，一定通过优质的服务，来完成设备的持续价值输出，所以我们非常重视服务板块。因此就在最近，我们升级了我们的售后服务系统，用户操作设备的员工，可以实现一键扫码寻求技术支援，并且我们会开放多种工艺相关指导解决方案，帮助用户从工艺到设备生产都处于良好落地状态，达成最终为客户创造价值的实际目标。
This question is of great significance. After more than a decade of development, Chinese SMT equipment has made remarkable progress in performance compared with previous years. However, when compared with foreign cutting-edge equipment, there is still a long way to go. Only when users can actually make good use of Chinese SMT equipment and derive value from it will the market gradually recognize the progress, and opportunities will be gradually unleashed. In this process, comprehensive technical support services are particularly crucial. When the performance has not yet fully reached that of advanced foreign brands, it is essential to achieve continuous value output of the equipment through high-quality services. Therefore, we attach great importance to the service sector.
Recently, we have upgraded our after-sales service system. The employees operating the equipment can seek technical support with just one-click scanning of the QR code. Moreover, we will provide a variety of process-related guidance solutions to help users ensure that both the process and equipment production are implemented smoothly, ultimately achieving the practical goal of creating value for customers.
Q4 在当前电子制造设备行业“智能化、小型化、高精度”的发展趋势下，您认为贵公司的产品和技术有哪些独特优势来适应这一趋势？
Q4. As products in the electronic manufacturing equipment industry are becoming more intelligent, smaller and higher-precision, what unique advantages do you think your company's products and technologies have to adapt to this trend?
小型化，高精度，智能化一直是我们这么多年研发坚持的方向，我们已经形成主要关键部件的模块化研发与生产。在未来，可以做到基于三轴机器运动控制模组的多功能实现，比如点胶贴片，焊锡等多种电子装联部分的应用场景，来为客户提供一站式设备以及工艺服务。
Miniaturization, high precision, and intelligence have been the directions we've adhered to in research and development over the years. We've established modular R&D and production for key components. In the future, we'll be able to achieve multi-functionality based on the three-axis machine motion control module. For example, it can be applied in scenarios such as dispensing with chip-mounting, soldering, and other electronic assembly processes, providing customers with one-stop equipment and process services.
The productronica China serves as a crucial platform for showcasing and exchanging ideas within the electronic intelligent manufacturing sector. It will be open grandly from March 26 to 28, 2025, at the Shanghai New International Expo Centre (Halls E1-E5, W1-W4). productronica China 2025 will cover nearly 100,000 square meters and is expected to draw over 1,000 premium companies from the electronic manufacturing field. These companies will showcase a full range of products and technologies from the electronic manufacturing supply chain, including electronic chemical materials, dispensing and bonding solutions, automated electronic assembly, testing and measurement tools, quality assurance services, electronic manufacturing services, surface mount technology (SMT), cable processing, component manufacturing, motion control and drive technology, sensor technology, robotics, AGVs, intelligent warehousing, and more.
展商介绍 Exhibitor introduction
浙江登新科技有限公司（NEODEN）起步于2009年，从业15年来，我们一直在国产贴片机赛道上持续奋进！截止目前，我们有2万余平方的自建厂区，销售全球130多个国家和地区，拥有5000+以上的客户群体，有幸取得目前成绩，离不开众多关心和支持登新科技朋友们的支持。我们将不忘初心，砥砺前行，持续为国产SMT设备的发展做添砖加瓦，为用户提供更有竞争力度产品与服务。
As the first game-changer in the market of desktop pick and place machines in China, NeoDen Tech provides professional and cost-effective SMT (surface mount technology) systems, thousands of which have been sold to more than 140 countries since 2010.
With the features of ease of use, stability and high precision, NeoDen pick and place machines are well-known among electronic hobbyists, lab researchers and PCB manufacturing.
To meet the increasing demand of complete one-stop solutions, NeoDen designed and manufactured reflow oven IN6 in 2019 and IN12 in 2020 to work together with solder printers, conveyors, PCB loaders, unloaders, AOI, SPI, BGA rework stations, etc as production line.
To assure efficient and professional pre-sales and after-sales internationally, a global service network is established from Asia, Africa, North America, South America, Antarctica, Europe to Australia.
NeoDen always adheres to independent R & D and attaches great importance to the cultivation of R & D strength. We owns 100+ national patents and our products are CE qualified. NeoDen was and will be trying our best to achieve a new stage by developing new products continuously with innovative technology to meet the ever changing market's needs.
Always listening to our customers' voice is a constant value of NeoDen, and one that we always strive to achieve.
展商采访 Exhibitor interviews
受访人：赵志刚（电话：13868117162），经理，浙江登新科技有限公司
Interviewee: Zhigang Zhao (Tel. +86 13868117162), Manager, NeoDen Tech
Q1 此次展会上将带来哪些新的技术及产品？和其他同类产品相比有何优势与亮点？
Q1. What new technologies and products will be presented at the exhibition? What are their advantages and highlights compared with other similar products?
本次展会我们按照对应的中小批量订单类型，为大家带来了我们2款中小批量产线设备。首先是我们的全自动锡膏印刷机，总结这款印刷机的优势就是高精度下的高性价比，同时这款印刷机拥有双照相机，钢网对照调整下沉技术等一系列的创新，较小的占地面积为用户节省布线场地成本。
第二款是我们的8头多功能泛用贴片机，这款机器拥有8个贴装头，搭载高精度大视野固定相机，既可以应对小封装元件的扫描飞拍，也可以对应40mm*40mm以内的大尺寸一次识别。这款机器既可以单独应对泛用性贴装，也可以组合在高速产线中，作为多功能机来使用，有效降低用户使用成本。
In line with the corresponding small-and medium-batch production capacities, we are presenting two different SMT production lines.
First is our full-auto solder paste printer. Summing up, its greatest advantage lies in its high cost performance under high precision. Meanwhile, this printer is equipped with a series of innovations such as dual cameras and the stencil alignment and adjustment sinking technology. Its relatively small footprint helps users save on the cost of floor space for wiring.
The second one is our 8-head multi-functional general-purpose pick and place machine. This machine is equipped with 8 placement heads and a high-precision, large-field-of-view fixed camera. It can not only handle the scanning and flying-shot of small-packaged components but also support the one-time identification of large-sized components within 40mm*40mm. This machine can either be used independently for general-purpose mounting or integrated into a high-speed production line as a multi-functional machine, effectively reducing the usage cost for users.
Q2 随着新技术的迅猛发展，您觉得电子制造设备行业面临哪些新的机遇和挑战？贵公司在这一领域有哪些布局和规划？
Q2. With the rapid development of the new technologies, what new opportunities and challenges do you think the electronic manufacturing equipment industry is facing? What are your company's layouts and plans in this field?
当前市场呈现几个现象：专业化下沉，高性价比，个性化以及零散订单的幅度增长以及研发端的持续加大投入。受需求影响，从商品端传导至供应端，刚需的属性其实已经发生较大的变化。我们也会随着市场变动而迭代产品，比如我们推出的打样系统，从桌面式手工到基础的自动化设备，我们又推出了降低人工投入的高性价比的自动锡膏印刷机，切实有效解决用户对好上手，投入成本低，实施质量高的要求，来促进产品的快速研发与迭代。
Currently, several phenomena can be observed in the market: the downward expansion of specialization, high cost performance, personalization, a significant increase in fragmented orders, and continuous growth in R&D investment. Influenced by market demand, these changes are transmitted from the consumer end to the supply end, and the nature of rigid demand has actually undergone substantial alterations.
We also adapt our products in response to market changes. For example, regarding our prototyping systems, starting from desktop type manual operations to basic automated equipment, we have also introduced a high cost performance automatic solder paste printer that reduces labor input. This effectively meets users' requirements for easy-to-use products, low investment costs, and high-quality implementation, thereby facilitating rapid product R&D and iteration.
Q3 结合客户对国产设备的认知现状，你们对国产设备的发展路线怎么看待？
Q3. Considering the current understanding of domestic equipment among customers, what do you think of the development path of domestic equipment?
这个问题非常重要，国产SMT设备经过十余年的发展，对比前几年，在性能上有了长足的进步，但和国外尖端设备对比，仍然任重道远。只有让用户实实在在用好国产化的SMT设备，并且从中获得价值，市场才会不断的承认进步，机会才会逐步被释放。在这个过程中，全面的技术支持服务就显得尤为重要，在还没有完全达到国外先进品牌的性能时，一定通过优质的服务，来完成设备的持续价值输出，所以我们非常重视服务板块。因此就在最近，我们升级了我们的售后服务系统，用户操作设备的员工，可以实现一键扫码寻求技术支援，并且我们会开放多种工艺相关指导解决方案，帮助用户从工艺到设备生产都处于良好落地状态，达成最终为客户创造价值的实际目标。
This question is of great significance. After more than a decade of development, Chinese SMT equipment has made remarkable progress in performance compared with previous years. However, when compared with foreign cutting-edge equipment, there is still a long way to go. Only when users can actually make good use of Chinese SMT equipment and derive value from it will the market gradually recognize the progress, and opportunities will be gradually unleashed. In this process, comprehensive technical support services are particularly crucial. When the performance has not yet fully reached that of advanced foreign brands, it is essential to achieve continuous value output of the equipment through high-quality services. Therefore, we attach great importance to the service sector.
Recently, we have upgraded our after-sales service system. The employees operating the equipment can seek technical support with just one-click scanning of the QR code. Moreover, we will provide a variety of process-related guidance solutions to help users ensure that both the process and equipment production are implemented smoothly, ultimately achieving the practical goal of creating value for customers.
Q4 在当前电子制造设备行业“智能化、小型化、高精度”的发展趋势下，您认为贵公司的产品和技术有哪些独特优势来适应这一趋势？
Q4. As products in the electronic manufacturing equipment industry are becoming more intelligent, smaller and higher-precision, what unique advantages do you think your company's products and technologies have to adapt to this trend?
小型化，高精度，智能化一直是我们这么多年研发坚持的方向，我们已经形成主要关键部件的模块化研发与生产。在未来，可以做到基于三轴机器运动控制模组的多功能实现，比如点胶贴片，焊锡等多种电子装联部分的应用场景，来为客户提供一站式设备以及工艺服务。
Miniaturization, high precision, and intelligence have been the directions we've adhered to in research and development over the years. We've established modular R&D and production for key components. In the future, we'll be able to achieve multi-functionality based on the three-axis machine motion control module. For example, it can be applied in scenarios such as dispensing with chip-mounting, soldering, and other electronic assembly processes, providing customers with one-stop equipment and process services.
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